20,000
benefited inhabitants
CLEAN, NON-POLLUTING ENERGY
Ensure access to affordable, reliable, sustainable and modern energy for all
1 in 8 people still do not have access to electricity. In order to ensure access to affordable, reliable, sustainable and modern energy for all, it is necessary to increase the use of renewable energy from 25 % today to 38 % in 2025.
ACCIONA is positioning itself as a key player in addressing the growth in energy demand while curbing the progress of global warming and promoting the transition to a decarbonized energy model.
CLIMATE ACTION
Take urgent action to combat climate change and its impacts
The generation and use of energy is responsible for 74 % of total greenhouse gas emissions in the world. This activity is the largest contributor to global warming. Investment in renewable energy, energy efficiency and other low carbon technologies will continue to be essential to meet the new needs of humanity and to minimise their negative impact on the environment.
ACCIONA considers the fight against climate change and its related effects to be a strategic priority. The Company is working to mitigate greenhouse gas emissions in order to contribute to the progress of society and respond to the main challenges of sustainable development in the areas of infrastructure, water and energy, leading the transition to a low-carbon economy.
The members of the communities situated in the surroundings of the wind farm, present different projects of diverse nature. Once the applications have been received, the Board of Directors decides the participation in each one of them.
One of the communities is Tilarán. A community with very extensive internal roads that have brought negative consequences in the behavior and culture of the community since it is very common to find vehicles in double parking, in the corners or in front of access ramps for disabled, elderly people, with children, etc. This habit has been extended until it has obstructed both driver´s and pedestrian´s view, causing accidents.
The objective of 2018 was to change this culture that seems to become more radical in the area, creating the project “free corners”, an awareness campaign to improve the respect for traffic regulations, to encourage parking in duly authorized areas and thus avoid possible inconveniences and accidents.
The project started in mid-2018 with a duration of 6 months in which videos have been recorded and messages have been launched in community activities. Thanks to this project, the entire population of Tilarán has benefited, approximately 20,000 inhabitants.
This campaign promoted by the Energy division of ACCIONA, has the support of different institutions, such as the Municipality of Tilarán, Traffic Police, Public Force, Red Cross, Firemen, Guides & Scouts, Active 20-30, Newcats Tilarán and Cultural radio, as well as influential people in the community.
'Free Corners” consists of raising awareness and transform the culture of the community by getting the message through different means of communication:
- Videos
- Radio wedges
- Digital Ads on social networks
- Posters in strategically chosen stores in the conflicting corners
- Advertising brochures to distribute
Thanks to the diffusion of this project, ACCIONA has achieved a change in the population, being able to observe improvements in the behavior of drivers.